“It will benefit from a concentration of some of the scripted stuff we’ve been doing across the house. “Scripted programming will be a significant part of The Paramount Network’s slate as it comes to life in 2018,” Viacom President and CEO Bob Bakish told media analysts and reporters on a conference call earlier this month. The restructuring will include increased emphasis on six Viacom brands - BET, Comedy Central, MTV, Nickelodeon, Nick Jr. The Spike TV rebranding comes as part of Viacom’s “new strategic vision,” announced earlier this month. He previously held positions at Greenblatt/Janollari and FX.Īlso Read: Spike Rebrand to Include 'Significant' Number of Scripted Shows Prior to joining TV Land, Cox held the post of Executive Vice President, Comedy and Alternative Development at the WB Television Network, where he oversaw all of the network’s half-hour and reality development. In September 2020, ViacomCBS announced it would be turning the US version of Paramount Network into a movie network, moving away from the mix of action and reality that continue to dominate the UK channel now to be known as 5ACTION.He oversaw all of the network’s originals, including the hits “Younger,” “Teachers” and “Hot in Cleveland,” as well as the upcoming “Heathers” reboot and the Funny Or Die-produced “Throwing Shade.” Like the 2020 changes, the UK rebrand follows changes in the USA. Working with a brand spanking new logo designed by Blue Marlin Kelli led the team in developing a new look and feel for on-air graphics, show promos, and talent. Operationally always part of Channel 5’s family of channels, the connection becomes clearer to viewers with the rebrand to 5ACTION.įrom a viewer’s point of view, it will be the same channel with same programmes but with a different name. We partnered with Juniper Jones to design and creative direct the rebrand of Spike, formerly the manliest man channel around. In the USA, Spike became Paramount Network in 2018. A straight-talking executive, Kay, 63, has been handed the keys to two more cable networks (TV Land and CMT) and tasked with rebranding male-skewing Spike home to breakout Lip Sync Battle and. This was a result of ViacomCBS retiring the Spike brand in the UK. The change saw Paramount Network UK featuring a greater number of shows made for the UK market, such as Traffic Cops and Police Interceptors. Took over both the broadcast slot of 5Spike and most of its programmes. Over time, the channel focused more on showcasing movies. The original schedule included CSI:NY, Lip Sync Battle US, Suits and The X Files. A straight-talking executive, Kay, 63, has been handed the keys to two more cable networks (TV Land and CMT) and tasked with rebranding male-skewing Spike home to breakout Lip Sync Battle. The logo, which drops the TV of Spike TV in favor of a more multiplatform brand name of Spike, reflects the new direction of broad with edge. Paramount Network UK: a brief history Launch 4th July 2018Ī free-to-air channel showcasing a selection of US action, drama and comedy. The brand was previously used for the comedy channel now known as Comedy Central. This is the second time the Paramount name is being withdrawn from a TV channel in the UK. Paramount Plus is coming in 2022, with a deal to integrate the service on Sky already in place. Spike TV's downfall can be attributed to its niche branding and public image. Now rebranded as the Paramount Network, Spike had a 15-year run that produced some pretty great programming, but that wasn't enough to stop the channel from going the way of G4. The latest change prepares the way for the UK launch of premium streaming service Paramount Plus, avoiding potential viewer confusion between the two services. The rise and fall of Spike TV is a tragic tale. However, a Freeview channel reshuffle affecting multiple broadcasters is planned for early 2022. The 5ACTION channel will initially appear on the same channel numbers as Paramount Network. The goal, Kay said, was to broaden Spike’s viewer base by introducing women to the mix. The change will happen on 19th January 2022. And now, hes doing it again, as Spike will become Paramount Network in January 2018. Second change for free-to-air channel in less than four years, as ViacomCBS prepares to reuse Paramount brand for its streaming service.įor viewers, little will change: the rebranded 5ACTION channel will continue to show the same mix of police reality shows, movies and wrestling. Nearly 14 years ago, Kay helped relaunch TNN as Spike.
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